B2B Content & Growth Execution for Institutional Brands
I help DeFi and crypto-native companies build trust with institutional audiences through strategic messaging, campaign execution, and data-driven growth systems.
Re7 LabsInnovation arm of Re7 Capital · On-chain vault curator
Marketing Lead — Growth Strategy & Execution Across Campaigns, Social, and Inbound Funnels
Jan 2025 — Jan 2026
First marketing hire. Owned social, campaigns, and growth across 3 fund launches. Managed $200K+ annual budget across PR, content, and ecosystem.
Social StrategyCampaign ExecutionPerformance DashboardsPR & MediaBudget Management
3.5×
X Growth in 12 Months
3
Fund Launches Supported
39 → 60
Twitterscore Improvement
20K+
Newsletter Subscribers
Scaleswap
Head of Growth — From Concept to 100K Users
Oct 2021 — Jan 2025
Head of Growth, concept to scale. Built marketing from scratch, ran KOL campaigns, and led 14 IDO events.
Growth MarketingKOL CampaignsCommunity BuildingFundraising Support
100K
Registered Users
14
IDO Events Led
$250K
Angel Round (Supported)
$200K
ARR Generated
AscendEX (BitMax)
Marketing Lead — CIS Market Expansion
Aug — Dec 2024
Built KOL database and ambassador network from scratch. Designed incentive campaigns driving monthly registrations and trading volume.
KOL ManagementAmbassador ProgramsIncentive DesignMarket Expansion
120+
Active Ambassadors
1K+
Monthly Registrations
$500K+
Monthly Trading Volume
Gowide
Digital Marketing — Affiliate BD & Performance Campaigns
Mar 2017 — Sep 2021
Managed a $50K monthly marketing budget across performance and affiliate channels. Built and maintained long-term affiliate partnerships over 4+ years using CPA, CPI, and CPL models.
Featured in, collaborated with, and co-authored research with these teams.
Recommendations
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Stan Stolberg
AI Enabler at OVB Holding AG · Founder, Blocksoft
Working with Mike was an absolute pleasure. He is one of the most self-motivated, resilient, and reliable operations leaders I've ever met. His extensive experience in Web3, digital marketing, and project management allowed him to effectively manage complex operations, streamline workflows, and drive consistent results. Mike skillfully connected our diverse team, maintained clarity across all project phases, and executed tasks with remarkable precision. His proactive approach, clear communication, and dedication to excellence made collaboration effortless and highly productive. I strongly recommend Mike to any team seeking a driven, knowledgeable, and dependable manager.
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Nelli Orlova
CEO @ InnMind · VC & Angel Investing · Web3 & AI Seed/Series A
Mike is definitely one of the best project managers I have ever worked with. He is confident, efficient, attentive to details, always open to learning new things, responsible, a team player, and forward-thinking. It was a pure pleasure to work with him. Mike will be a good match for an advanced startup or scale-up in Web3 and other verticals due to his commitment to results, deliverables, and high performance.
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Ralf Gerteis
Web3 & AI Strategist · Tokenomics & RWA Expert · Venture & Fund Advisor
I worked with Mike for several years and I can only say that he is a role model in various ways. Mike is ambitious, highly reliable and trustworthy, stress resistant, skilled (and always eager to learn) and he has the right social skills. He developed from a talented project manager to a COO who holds everything together in a fast-paced and challenging emerging tech startup environment. No matter of the position, Mike is a great team player, hands-on and knows how to get things done. And at the same time, Mike is simply also a great and empathic person. I'm looking forward to work with Mike again when there is any chance.
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Nelson Inno
CEO @ WeSpark · Co-Creator of El Salvador's Modern Finance & Bitcoin Diploma
When it truly counts, doing business and working together is all about trust and quality of work. I have been working together with Mike for the past 20 months in a high-growth, high-stakes, high-impact, and definitely high-pressure tech startup environment. After working along with him on complex products with lengthy technical processes I can say that Mike is one person that I seriously trust. Mike is extremely reliable, and he doesn't break — things get hard, big, complex, and stressful, but with Mike on the team, you can be sure everything is manageable. I fully endorse Mike both as a working colleague and as a friend. I often regarded him as "the single person holding everything together".
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Dmytro Bohdanov
Custom Software Partner for Telehealth Practices
Mike was a valuable member of our team for over two years, consistently demonstrating strong business development skills and reliability. His talent for negotiating, both online and at conferences, led to a few partnerships that expanded our client base. Mike's positive attitude made him an indispensable asset, helping our team reach important milestones.
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Filip Sokol
Product & Research in Digital Assets
I had a pleasure to work with Mike at Scaleswap and Dmany and would highly recommend him. His deep expertise and innovative solutions were instrumental in the success of our complex projects. As an exceptional collaborator, Mike leverages tools like Notion to keep everyone organized and consistently delivers quality work on time. His integrity, reliability, and dedication to supporting his team make him an invaluable asset. If you're looking for a talented professional to drive your initiatives forward, Mike is the guy!