Open to opportunities

B2B Content &
Growth Execution
for Institutional Brands

I help DeFi and crypto-native companies build trust with institutional audiences through strategic messaging, campaign execution, and data-driven growth systems.

20K+
Newsletter Subs
100K
Users Acquired
3.5×
Social Growth
View Case Studies
Mike Barsky
MB
Valencia, ES · Remote

Experience

Campaign strategy, content systems, and growth execution for crypto-native and institutional DeFi brands.

Social Strategy Campaign Execution Institutional Marketing KOL Management Event Planning PR & Media Growth Systems Content Distribution Budget Management Community Building
Re7 Capital ~$1B AUM DeFi Fund
Brand Presence & Thought Leadership
Jan 2025 — Jan 2026

Built brand presence through ecosystem partnerships, thought leadership, and events.

  • GTM for 3 fund launches — private LP events in London, Dubai, Singapore
  • Coverage: Bloomberg, Coindesk, Hedgeweek, DL News, The Block
  • 5+ private LP/HNW events organized
  • Secured speaking slots at AVAX Summit, Consensus, ETH Dublin, and more
Bloomberg Coindesk Hedgeweek DL News Thought Leadership Events
$100K+
Event Budget Managed
5+
Private LP Events
7+
Events Coordinated
Re7 Labs Innovation arm of Re7 Capital · On-chain vault curator
Marketing Lead — Growth Strategy & Execution Across Campaigns, Social, and Inbound Funnels
Jan 2025 — Jan 2026

First marketing hire. Owned social, campaigns, and growth across 3 fund launches. Managed $200K+ annual budget across PR, content, and ecosystem.

Social Strategy Campaign Execution Performance Dashboards PR & Media Budget Management
3.5×
X Growth in 12 Months
3
Fund Launches Supported
39 → 60
Twitterscore Improvement
20K+
Newsletter Subscribers
Scaleswap
Head of Growth — From Concept to 100K Users
Oct 2021 — Jan 2025

Head of Growth, concept to scale. Built marketing from scratch, ran KOL campaigns, and led 14 IDO events.

Growth Marketing KOL Campaigns Community Building Fundraising Support
100K
Registered Users
14
IDO Events Led
$250K
Angel Round (Supported)
$200K
ARR Generated
AscendEX (BitMax)
Marketing Lead — CIS Market Expansion
Aug — Dec 2024

Built KOL database and ambassador network from scratch. Designed incentive campaigns driving monthly registrations and trading volume.

KOL Management Ambassador Programs Incentive Design Market Expansion
120+
Active Ambassadors
1K+
Monthly Registrations
$500K+
Monthly Trading Volume
Gowide
Digital Marketing — Affiliate BD & Performance Campaigns
Mar 2017 — Sep 2021

Managed a $50K monthly marketing budget across performance and affiliate channels. Built and maintained long-term affiliate partnerships over 4+ years using CPA, CPI, and CPL models.

Affiliate BD Performance Marketing Budget Management CPA/CPI/CPL
$50K
Monthly Budget Managed
4+
Years of Affiliate BD
CPA/CPI/CPL
Performance Models

Press & Partners

Featured in, collaborated with, and co-authored research with these teams.

Bloomberg CoinDesk The Block Hedgeweek DL News Bankless Times Artemis Cointelegraph AVAX Summit Dune

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